At Rebel, our mission is to redefine the limits of your daily grind. We are committed to empowering go-getters and high achievers to conquer their goals and unleash their true potential. We achieve this by creating exceptional energy products designed to enhance focus, boost energy, and optimize performance. ANYTIME, ANYWHERE.
In 2022, Rebel Supplements was born from a simple yet powerful idea: to create the highest quality pre-workout formulation on the market. We were just a couple of college gym rats who couldn't find a pre-workout that met our standards for both flavor and effectiveness.
We dove into research, experimenting with various ingredients and dosages. Our goal was to craft a pre-workout that not only delivered an incredible pump but also tasted amazing. After numerous trials and adjustments, we finally hit upon the golden formula. We knew we had something special.
What started as a personal quest quickly turned into a business opportunity. We started off by tabling at many gyms, and the feedback was overwhelmingly positive. People loved it! They raved about the taste and the performance that our formula delivered. It was clear that we had a great product on our hands.
The next step for us was to increase our in-person reach through supplement stores. Well, its not that easy, turns out selling a pre-workout to a supplement store is like selling Ice to an Eskimo!
Despite the difficulties, our passion and determination never wavered. Each setback was a lesson, and every small victory fueled our drive to keep pushing forward.
Our feedback and traction from our first pre-workout motivated us to continuously improve. After some R&D/ formula tweaks we stumbled on our second product: Blue Raspberry Pre-Workout.
As we were moving through our second round of inventory we began to research adjacent markets. Markets in which we could easily transfer our knowledge, skills, and expertise.
We landed on energy pouches, a unique and innovative energy solution with tons of use cases. We immediately got to work.
The launch of our energy pouches was a pivotal moment. It took six months of intense R&D to bring them to market, but the effort was worth it. This new product gave us a second wind and opened up new opportunities for growth.
Arguably the most important part of our journey has been the experience. We have participated in pitch competitions, formed a team of dedicated interns, attracted investors, built an advisory board.
Our journey is just beginning, and the future is bright. Join us as we continue to innovate, grow, and inspire.
At Rebel, our vision for the future is nothing short of BIG! We are committed to growing this business into a household name, a trusted vehicle for positive change in the health and fitness industry, and an inspiration to individuals on their wellness journeys.
Our plan is rooted in discipline, hunger, and an unwavering commitment to relentless growth. We understand that challenges are part of the journey, and we won't quit. Instead, we use every trial and tribulation as a stepping stone for improvement and progress.
This past year we've witnessed remarkable momentum building. This momentum fuels our determination to expand our product line, enhance our online presence, and deepen our impact. We'll continue to innovate, forge strategic partnerships, and explore new markets.
Our future is bright, and Rebel will not only reach new heights but also inspire others to pursue healthier, more active lifestyles with the same vigor and resilience we bring to our mission.
